Here are examples of how business owners can thrive without burning through cash resources:
Swap example: website for branding
You are a seasoned web developer who has decided to quit your day job and offer freelance web consulting services, but what you need right now is branding help. Being a new business, your cash resources are limited and spending thousands of dollars is not an option. Luckily, you find a local branding expert on Swapsity. The logo designer is in need of revamping her website, so you give her site a major facelift while receiving branding services, all on barter. All for free. It's a win-win!
Swap example: fashion for publicity
You just opened a trendy fashion boutique and are eager to market your new shop, but you're reluctant to write a $3,000 cheque for an advertising campaign, so you head to Swapsity. Soon enough you strike a deal with a professional publicist for some high-end clothing from your store. The publicist generates valuable awareness your business, recommends your store to a few of her friends who compliment her new clothing. Within a few short months your store starts getting a lot of new business.
Where could free marketing take you?
